communication; the second is activity is further support for advertising, both close connected, creating a high degree of participation by the implementation of activities; third is to emphasize the experience to make consumers feel nike charm. Nike's "As long as you do" from invisible to visible, "as long as you do," we will be able to succeed, do not care about how people say, you can show your personality, and all this is to bring Nike you, wear Nike, Nike experience the charm. Therefore, not only the sales of Nike sportswear, but a feeling of freedom in the world An image of confidence and hope, a new attitude to life. & nbsp; & nbsp; & nbsp; Nike brand value of assets, is through decades to continue to strengthen the brand's core values ??formed, more than just a simple celebrity endorsements, a large-scale advertising communication, a sales promotion, product quality - Advertising Communication - Promotions - consistency of target groups, so that the promotion of the spread of the brand to achieve perfect harmony. Overall, Nike's brand strategy has a core philosophy, clear thinking, clever idea, and a complete brand strategy management system, highly execution mode of operation, therefore, Nike's "As long as you do" (justdoit) is It can do, and do very beautiful. & nbsp; & nbsp; & nbsp; 2, Lenovo, "as long as you want" - is impossible to think of & nbsp; & nbsp; & nbsp; Lenovo "as long as you want." as the theme of the new advertising, has been broadcast in the "Shenzhou V Heaven 'during a live broadcast, the association's ad described the new momentum vast, unprecedented scale, through the integration of its print ads also spread brand" as long as you want "slogan : "If you have no idea, thinking is always thinking if you have ideas, thinking can become computer; if you have no idea paper airplane will always be paper airplanes, paper airplane if the idea can become a spaceship 'as you want', everything. . anything is possible " & nbsp; & nbsp; & nbsp; Lenovo chose" Shenzhou V heaven "as the launch of its new brand slogan, indicating grasp the opportunity is still very fast and accurate. No matter what, Lenovo W cheap jordans for sale mens ith this historic opportunity for a new image, the spread of brand new concept, is understandable, even if it acts as a public service advertising, like Lenovo thought: We chose this broadcast period The purpose is because "Shenzhou V Heaven" also coincides with the Chinese people the courage to innovate and ultimately a dream come true mettle is commendable. These advertising costs for the association is just a fraction, big companies, under good market effect, the advertising do have the effect, in fact, the effect on the market is difficult to judge, but if we look from the brand strategy, and its brand Value propagation little wishy-washy, unintelligible, and this spread does not constitute brand strategy. By the "Shenzhou V heaven" of the machine, Lenovo has not "Mengniu" more clever, "Mengniu" designated as the astronauts special milk, and took the opportunity to hype, largely to enhance the value of the brand, is a brand of self-transcendence; and Lenovo just played "Just think about the" role, the lack of brand actual act, for the consolidation of visibility is good, but does not have implications for the creation of brand value. If the "Shenzhou V heaven," the operating system application technology, Lenovo, Lenovo brand communication is more valuable. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in this, let us think of the "If you want to" and "as long as you do" carry out a comparison, not ugly Nike the Lenovo brand communication, but also just stay in the image. Nike, for decades, has been advocating "justdoit" spirit of the brand, through product innovation, brand communication to promote the accumulation of brand equity. Lenovo branding of course, but the ups and downs, the lack of a clear brand main line by a gorilla ever done in the past Lenovo Lenovo machine is simple to explain; please the king is too small far-off stars advertising done to showcase the brand's image of endorsement sincere; Zhang Ziyi. Please also spent a lot of computers Lenovo stylish exterior design to make the promotion; To further stimulate the vitality of the market Lenovo, Lenovo Lenovo has even f4 invited to help out, to 
consumers began "Meteor Rain"; more people beyond the imagination of the operation as well as accompanied by the Internet boom surging, the company launched a fm365 website, more dazzling by Nicholas crazy interpretation of suspense advertising, large-scale bombing, appeared Shique is a fashion site, the lack of brand Rational Thinking strategy, seem restless. Lenovo's course of development, advertising slogan from the "human loss of Lenovo, the world would be how" to "Lenovo approached you, science and technology come near you", to the current "as long as you want," During this period only brand slogan change, although the association wants consumers to understand the association mature "middle-aged" image behind, but has a rich imagination and creativity. However, the brand communication but disorganized, lack of prudent and honest appeal, and the association has been nothing to think about, but could not get people to experience the charm of the brand through brand specific behavior. Lenovo really do not know what people want? Lenovo recently launched an astronaut holding a Lenovo notebook computer to fly in space, TV commercials, their performance is too focused on the form of advertising and ignore the demands of brand value. Lenovo, "as long as you want," the advertising slogan, not an error, but just stay on the image or manifestation of the spread, making the Lenovo brand promotion and dissemination, difficult to form a system of brand business model, Lenovo's "as long as you want." it is only in slogans, difficult to implement in action. & nbsp; & nbsp; & nbsp; an overview of the global industry, a strong brand it, regardless of Hewlett-Packard, Cisco, or ibm, Sony, and their brand advertising are not many fantastic handwriting, the performance brand's core values is a basic requirement, this may be it industry technical of the decision, but it washed away Magnificence of brand communication really show real maturity and sincere atmosphere. HP's global advertising campaign officially launched in China, with a lovely green ogre Shrek endorsement ads, for example, on the one hand reshaped hp plain friendly, full of h cheap foamposites umanity and the life of the colors, also indicates hp technical design of charm . All ads show a common theme "HP technology and achievements dream" throughout, passing out a simple philosophy: HP + client = everything is possible. ibm "You see?" campaign, so that consumers "Look, old application perfect match; see, customers and business partners closely; see, today's outcome of tomorrow continue," "look, better collaboration; see, faster decision-making; see, at a lower cost "...... these brand communications giant it is to enable consumers to see the brand as they create value. Lenovo's "as long as you want", so that consumers can think of it? What seems to be able to think, unable to think about anything but. & nbsp; & nbsp; & nbsp; 3, Lenovo's "as you want" - need to first think clearly & nbsp; & nbsp; & nbsp; Lenovo's "as long as you want "What happened in the end is to make consumers association? How to think? How to create value through the dissemination of the brand, creating value for consumers? Lenovo, "as long as you want" just to let consumers to imagine, did not go to the Lenovo brand to consumers emphasize imagination through effective communication, how to create value. Although Nike's "As long as you do" is also spread by advertising, telling consumers lay down their psychological burden, to show self-personality, "as long as you do" can be successful, and this is all through the Nike sports experience, to feel the Nike brand of charm, so that consumers form the Nike symbol of success, Nike garden of psychological help you get rid of, beyond the self, giving the confidence and strength to achieve a successful brand association, thereby creating value for consumers. Lenovo brand communication is an illusory flying behavior, hard landing, with the core brand value creation out of touch. & nbsp; & nbsp; & nbsp; Lenovo "If you want to" brand slogan, more than just a brand re-shaping of the problem, but "Lenovo brand identity by replacing further combed and clear connotation of the brand, the company is also a necessary requirement to enter the international. " Yang said. According to the plan the Lenovo brand cheap jordans online management department, with the replacement of brand identity, so that the original connotation of the brand blur clarity, giving the new brand "integrity, innovation and dynamic, high-quality professional services and easy" advanced concepts, so that the original chaos of brand architecture and decision-making systems to rationalize, standardize brand management, unified brand external performance. But I think this is a revolution in the management of the Lenovo brand strategy, Lenovo's image communication is only outward manifestation of the brand strategic objectives and means, do not constitute a real brand strategy, Lenovo's brand strategy planning lack a clear idea of ??the system, so that the brand strategy objectives become blurred. Lenovo brand strategic planning, not just the image of planning, and the idea of ??the sort, but should be a business to optimize the allocation of resources, re-positioning and recognition of the brand, Lenovo, "as long as you want", the first question is not for consumers how to think, but think of how to think? What Lenovo brand strategic objectives? How to achieve this goal integrated brand equity and create value for consumers what? Market competition in the future what kind of role the association plays, rely on to participate in the competition and gain competitive advantage, strengthen its market position. & nbsp; & nbsp; & nbsp; and Intel are trying to enter the mobile space leadership, but only how to make Moore's Law become the rule in the mobile field. In China, 3g sudden hubbub of discussion once the smoke dissipated, replaced by a wi-fi wireless LAN technology. Perhaps many people do not know so far is what wi-fi thing, but this is not important for Intel, the key is that people just know "Centrino" for them to be able to achieve such a service would be sufficient. Right now Intel is holding $ 300 million of its costs in the world for this is called "Grove second son" Centrino laptop processors rallies. Intel Centrino has become the industry's downturn can get rid of it as soon as possible and successfully enter the mobile space the maximum bet. This bet will be Intel's to Cheap air jordans for sale morrow. bleak industry for several years it has seriously affected the performance of Intel. Intel's revenue in 2002 was only $ 26.8 billion, 25% lower than two years ago, while the stock is down 80 percent. & nbsp; & nbsp; & nbsp; a choice placed in front of Intel in the market downturn, or the throttle is open? CEO Craig Barrett believes that "the market downturn in innovation investment holding company, will gain market share in the upturn." Successful companies do not put money up waiting recession in the past, but to find a way to spend money. That is why Intel will still be in the industry downturn inroads into the reasons for the mobile communications field. & nbsp; & nbsp; & nbsp; in the traditional enterprise it ideal journey towards large communication, generally there are two paths: one is the direct route before, namely merger communications vendors or their own R & D, straight across the communications industry; it is after a tortuous routes to pc as a starting point, the use of wi-fi (wireless LAN) indirectly into the field of telecommunications. Intel has operations in two roads. Intel's chief technology officer patgelsinger will this strategy named "Intel wireless freedom" (radiofreeintel) strategy. In short, he wants to Intel to be able to automatically detect and connect to a new wireless network or wi-fi fully integrated cellular telephone network radio transceiver into its various processors. & nbsp; & nbsp; & nbsp; Yang, general manager of Intel China believes that such large-scale strategic expansion of Intel is not blind, but a tide of performance. "The combination of computing and communications is already an indisputable fact, for several years Intel has been preparing for the arrival of this integration," Yang that because Intel's leadership in chips, Intel will decide to play in this important fusion role. & nbsp; & nbsp; & nbsp; From then on, we can see that Intel's brand strategy planning is very clear, and leadership is trying to enter the mobile space, let Moore's Law become the rule in the mobile field. Intel took out $ 300 million of its costs in the world for this is called "Grove sec Retro jordans for sale ond son" Centrino laptop processors rallies. Intel Centrino has become the industry's downturn can get rid of it as soon as possible and successfully enter the mobile space the maximum bet, the bet will be Intel's tomorrow. In order to make the brand communication strategy more focused and clear, the whole strategy named "Intel Wireless freedom", identified a mobile field into the role played by Intel, so the direction of Intel's brand strategy, and more focused. So the other hand, Lenovo, before talking about brand communication, business development strategy is to not think clearly? & nbsp; & nbsp; & nbsp; brand expression is appropriate, is in place, in addition to the dissemination of results to measure the brand, more importantly, it is also the first choice for enterprise-based business strategy to be judged. If the company itself does not have a clear strategic vision, any appeal for consumers is meaningless. Lenovo needs through the background of a clear corporate strategy to plow clear connotation of the brand, raise brand theme. & nbsp; & nbsp; & nbsp; Lenovo trying "as long as you want," the subject of such an open, interactive way for consumers to put forward a vision, to build a platform for the business idea. But the premise is that this can not be the first to associate himself sketched out the company's strategic vision? Lenovo's development vision in the end is located in the home computer to associate with home appliances to consumers innovative way of life, or positioned in order to provide full product support business solutions? Parallel or both? Is doing in the field of computer and network applications and professional services, or do it diversified in the field, and even cross-industry business? In fact, "as long as you want," the slogan was unable to articulate a strategy for any of the above original scene. Thus, not only simply a brand image "combing" of the problem faced by the association, but a change in brand strategy, corporate level, this strategic thinking if the business he did not think clearly, consumers are unable to go " I want to ". illusory misunderstanding spread the core issue cheap jordan shoes for men is the policy, the strategic choice is the brand strategy to solve. Lenovo brand image of remodeling, do not constitute the entire brand strategy, brand strategy, but only the outermost layer of behavior, and more's the pity is that this is a fragmented brand core values ??of invalid communication, is a waste of resources, It will put the Lenovo brand image from the chaos of the status quo towards another imaginary. & nbsp; & nbsp; & nbsp; Looking at it in the field, successful companies, whether it is Dell or Hewlett-Packard, Cisco or ibm, its brand value and core competitiveness is not the product itself, but to offer their customers provide an effective complete solution. How to brand strategy-oriented, from the added value of improving product start with clear business development strategy, and then place demonstration of the value of the brand to consumers, local enterprises, including Lenovo has been very successful so companies need to think deeply subject. last year coincides with the Reebok insta pump fury ushered in the 20th anniversary, the brand to join Garbstore launched a joint color; this year ushered in its Retro Running Shoes ventilator Anniversary Memorial, has maintained a good cooperative relationship between the two, overwhelmed and bring new joint series. The new series includes two models, the royal blue and gray green models have their own characteristics, are interested in friends can be purchased through the Gold Asphalt. When the guest shoes identification of the hot line, to support the fight against fake ma!!! Immediately download and install APP-- when the passenger grab shoe artifact artifact!! WeChat search for "dunkhome", open the WeChat service number lower right corner you can download and install!! Source: Asphalt Goldwith the August Rio Olympics, many recent American team color shoes have also released, the label color are a very clever, believe that many are in the choice of prospecting shoe trouble now (laughs). And this is the most popular Adidas is CrazyLight Boost 2016, JH Logo believes that the tongue is not difficult to identify who is the bearded James Harden, although it is a pity cheap jordans for sale that he will miss the Olympic tournament, but may also see other Adidas stars such as Kyle Lowry and Harrison Barnes with not necessarily.
adidas CrazyLight Boost 2016 is equipped with a full length Boost of Asha force in the end, this is set for the first series, will shock excellent play to maximize, through the decomposition map can see the sincerity to say (see previous report station). Also, the use of the Continental Ma brand rubber outsole is very exciting, whether in actual combat or in durability. At present, shoes have been on the shelves of PACKER SHOES stores, there is no listing information in Taiwan, and if there is further information, we will share it with you. Source: PACKER
smile wise movement in the world sports sports a eco meal
source: Nike.comNike recently launched KD 7 "Uprising" color, homeopathy for its NIKEiD KD 7 launched a new lightning option, luminous material collocation can better show the weather as the design theme of inspiration, love friends can build a website? NikeiD? Two of their own lightning boots. kd_vii_nikeid_04kd_vii_nikeid_04
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news source: NikeiD? adheres to the Forever Faster spirit sports brand PUMA, launched in 2015 IGNITE series running shoes, with comfort shock absorbers and kinetic feedback effect, for the world's science and technology running shoes cast a shock bomb. The courage to challenge the limits of PUMA, to run a new speed more excellent feeling, in autumn and winter this year officially launched a new PUMA IGNITE Dual technology running shoes, two major advantages of the design on the collection of professional runners attention: provide excellent energy feedback, and flexible double bond, forefoot flex grooves and IGNITE elastic soles, elastic cloth shoe design collocation, make the runner can enhance the starting power, play speed potential.
with the Rio 2016 Olympic games like a raging fire started, the new technology of IGNITE Dual shoes also became PUMA Usain Bolt's endorsement before the match of the daily practice in the hope of running shoes, PUMA latest technology shoes blessing, create a sports record for legend Lightening Bolt reengineering peak. Usain Bolt says: "as a professional runner, it's very hard to practice regularly.". To wear the spikes running before I could get used to put on the PUMA IGNITE Dual technology running shoes warm - up, for me, have chosen high comfort training shoes is very important, because I need to let you keep in the best condition. Wearing PUMA IGNITE Dual, my feet can clearly feel its comfort and resilience, so that every step I have has a double explosive power and confidence that keeps me up. "."
PUMA IGNITE Dual is designed for medium and long distance runners, providing excellent flexibility and shock absorption for runners. The sole use of IGNITE FOAM technology in base material, from the heel extends to the medial forefoot, heel arrow type collocation pattern design moment, in addition to providing runners comprehensive elastic feedback, feedback forward propulsion with the kinetic energy can be absorbed in the beginning, to create energy rebound effect. IGNITE Dual sole first half made of soft flexible good EVA midsole, special curved groove soles designed to evenly distribute the runner's body weight from foot to disperse the forefoot, deepen the forefoot region contraction groove, the elastic net cloth vamp collocation, make flexible gait characteristics play more IGNITE Dual most incisive, landing on both feet start gait more smoothly.
PUMA IGNITE Dual running shoes men and women this season launched a total of seven colors, it is recommended that the price NT$3480 yuan. It will be on sale in August 1, 2016. More information can be found: (02) 8751-5160. immediately after the earlier stage of 'Brazil' version, Nike Basketball Kobe XI Elite Low recently re launched a new color, the shoe body mainly through the dark gray color collocation woven show strong contrast, more like leather tongue block selection has delicate texture, is also worthy of note is the digital pattern and the right heel sewing place I believe this is, back to the main source of inspiration, but the official date has not yet announced the meaning why, then if there is any relevant information we will as soon as you have sent reports of shoe prospecting.
Nike, Kobe, XI, Elite, Low, Master, of, Innovation, the United States region is scheduled for sale in August 11th, model: 822675-037, priced at $200.
source: SneakerFilesStone Island? C.P.company Italy for casual apparel? Of brand, emphasize the super high functional materials / design / tailoring known; and the New? Balance?, a classic British system? M577? Improved materials and known as the "si577" series. Cotton material using military grade Raso Gommato ", the material is through repeated washing soft structure, improve comfort degree besides adding reflective technology; currently selling sites limited in various regions of Europe Stone Island flagship store?.
sneakers, Sneaker, Bow!
[attention tracking, FOLLOW, sneakers, fan Corps] [more shoes, intelligence / celebrity collocation at the main station] adidas new generation of football shoes NEMEZIZ inspired by the movement of the bandage, the upper band design without the brand new AGILITY KNIT 2 material woven, not to mention the cut a brilliant figure in terms of features, even the appearance is also very fashion taste, in addition to "off the field version of" outside, Adidas also uses the same shoes bring the concept of casual version by soles to have sole support of TORSION system, it will be a pair of soccer shoes casual fashion shoes, the only difference is that the brand is actually this pair of Slip-On shoes with a strap design.
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every day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! May be you ignore the sexy and publicity
why do the boys have no resistance to girls wearing AJ?
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Nike Benassi Print Slide black and red flowers
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Nike officially announced the 2017 "Be True" series of shoes Drake OVO and Clarks Originals joint personal brand Desert Boot series officially on sale
comments a day before Nike officially announced the 2017 "Be True" series of shoes next: Drake OVO and Clarks Originals joint personal brand Desert Boot series officially on sale
a few days ago, King NBA shoes war to introduce the four Nike Lebron Zoom Soldier III (3) a new color version, now we'll find a pair of new products to share with you. Nike Lebron Zo〉
was born in 80s in the retro running shoes Duellist as a prototype, and use and Mariah Flyknit consistent integration design of Nike Duel Racer, is brand new running shoes. The shoe shoe streamlined body structure, and to combine the chloroprene rubber material mesh system, but the continuation of the front foot on both sides of the triangle surface synthesis, followed by collocation TPU stent and stitching in the bottom and. Shoes have been ushered in four colors, this new light brown as uppers, and with pink heel as a strong contrast, continue to bring more choice for sports people. It is reported that the shoes will be on July 6th in Nike stores and online stores for sale, priced at 120 U. S. dollars.
-- -- -- -- -- -- -- extended reading -- -- -- -- -- -- ,
every day at six, on the way home from school, the 1626 WeChat public number makes you home!
it's one of the most attractive Hairstyles for girls!
can do so much for the team to take part in the marathon? Zhou Bichang?
jerseys collocation! May be you ignore the sexy and publicity
why do the boys have no resistance to girls wearing AJ?
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Nike Benassi Print Slide black and red flowers
Reebok LX8500 Retro Running Shoes
Jack The Ripper to build leather version, Adidas UltraBOOST, "Triple Black" custom shoes ARGO Concepts, to create a full perspective material, YEEZY BOOST 350 V2 concept design
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