[Chinese shoes Network - Brand Dynamics] in November 2011, "LUNAR RUN Nike 10 kilometers," the sky in Guangzhou, Shanghai and Beijing on the 20th, the game Shanghai stop start, 8:00 the same day! Edison following the i club performances Shanghai Fuxing Park, and immediately continued his "stealing money plan" to "David Yahng" participate on behalf of the Nike shoe held "2011 LUNAR RUN Nike 10 km" race activities, and ultimately In 44 minutes and 24 points, good results to finish the course.
I believe participated in the 2010 Nike running presumptuous friends still remember the scene of the game. November 26, "2011LUNAR RUN Nike 10 km" race event will once again airborne background, most professional running training camp, 10 km the most exciting race, the most luxurious star concert are waiting for you to join! Immediately enlist LUNAR RUN Nike 10 km, with a movement to conquer, conquer the storm, conquer 10 kilometers, the ultimate challenge of the journey (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)![Chinese shoes Network - brand observation]? Nike closed its flagship store on Nanjing Road, the sporting goods industry trend in the doldrums today, why Adidas frequently open large stores analysis showed Adidas to speed "towards 2015 Road."
September 3, Shenyang Wanda Plaza, a 500-square-meter Adidas store opened. It is Adidas in China opened the sixth integrated class stores, five other homes are located in Shanghai (two), Wuhan, Changsha and Chengdu.
Nike closed its flagship store on Nanjing Road, the sporting goods industry trend in the doldrums today, why Adidas frequently open large stores? Analysis showed Adidas to speed "towards 2015 Road."
"The road leading to 2015" is an ambitious strategic plan for the adidas Group released by the end of 2010, aims to develop a comprehensive capacity, as the Chinese market's leading sporting goods brands. According to the program objectives, the number of new stores ??????? five years to reach 2500, with annual sales in China will be 15-20% growth rate.
channel sink, more strategic extension of the market
The past two years, Adidas in China has expanded the 350 new cities, existing stores covering 900 cities. At present, the company has more than 7,000 retail stores in China and plans to add 500 by the end of 2012.
Adidas relevant person in charge, the Chinese market has great potential and broad consumer market segments, each market has its unique needs. So different markets to implement different marketing strategies.
urban market has matured, strategic Adidas corresponding classification offensive, strengthen the advantage of running, football, basketball and women's training field. These categories of consumers are more brand and fashion conscious. Therefore, in the first-tier cities, Adidas and more focused on providing unique high-tech products.
As for the low-tier cities, major strategic Adidas is: to provide sports performance series of low-priced products. Because in these markets, price is the most attractive sports products consumers factor. NEO series is one of the representative products.
However, Adidas channel sink strategy for success? Dean Zhang pointed out that the value of the key Institute of Sport, "local brand competitiveness in these markets is still strong, the Adidas brand influence at a time of low line market it is difficult to make a strong purchasing power of consumers. "The main rival Adidas, Nike is also actively expanding. And that means, Adidas sink strategy will also face local brands and international brands defensive barrier.
transfer of production capacity, the cost advantage of the Scheme
At the eve of the London Olympics, Adidas announced outside, will close its only wholly-owned factories in China in October. Matter of great concern. Subsequently, the message about Adidas will in October this year to April next year and another 300 foundries in China lifted foundry agreement also spread like wildfire, outside analysts Adidas is the series of measures taken because of cost pressures.
Indeed, with Chinese production costs, especially labor costs rise, some Southeast Asian countries more attractive than China does. For an international brand, for the re-integration of global resources policy considerations, Adidas will be able to transfer out of the domestic pressure to reduce costs is understanda Retro jordans for sale ble. But more crucially, only to keep the cost advantages, in order to better sink the price advantage to add chips for the channel 2015 of the road. Adidas vigorously sinking upcoming four-tier cities, Adidas must face local brands compete, to fast for the market, in addition to brand effect, the need to have a price advantage, which is why there are rumors Adidas to launch 300 yuan price of the product. And to ensure that the retail price and quality, Adidas must maintain a cost advantage only "profit" to be made.
In addition, adidas investment in China did not slow down. Its supply chain in China new logistics center project is in full swing in progress. Adidas announced that the company plans to present the second half of 2012 in addition to the Suzhou Logistics Center to create a new logistics center in the north, take place at Tianjin. (Chinese shoes Network - the most authoritative and most professional Footwear News)The trend of
FOSS in the assembly this month ushered in the first FOSS SELECT China shop 1st anniversary anniversary, Adidas Originals and ZX FLUX was also popular jogging in this year ushered in a birthday, in such a meaningful July, FOSS Adidas Originals ZX FLUX is to bring the "MONSTER" joint shoes limited.
's FOSS x ZX FLUX "MONSTER" Jacques Bardoux FOSS SELECT to create 1st Anniversary defined illustrations as a vamp melody, with SoftCell and Torsion technology combined with soft outsole standard for this series of joint with experience with excellent textile material; breathable air permeability is blessing again for the upgrade, even in the summer also won't feel the sultry; seemingly colorful but full of FOSS x ZX FLUX the simple idea of "MONSTER" is absolutely can not miss this summer in the joint selection.
It is reported that the
FOSS x adidas Originals ZX FLUX "MONSTER" will be held on July 25th, is this Saturday sale Limited in Shanghai Julu road and Shanghai Volkswagen FOSS, interested friends do not miss. Stay up to date on all the Sneaker Release Dates 2017 you need to make sure you never miss another release from your favorite sneaker brands. This page is updated regularly so keep it locked right here for all Sneaker Release Date s and be sure to bookmark and share this page with your friends so they can keep updated as well.
Sneaker release dates for Nike, foamposite, adidas, yeezy, NMD, ultra boost, Anta, Way of Way, Asics, Puma, New Balance, plus more.
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